7 posts.
Places & perspectives
Pizza Margherita, the croissant, Caesar salad, tiramisu, butter chicken and chicken tikka masala: what is claimed about each, what the evidence shows, and what it teaches restaurants.
Marketing & guest experience
A restaurant food photo is a promise about a plate. How to light, frame and edit honest images, which platforms matter first, and where AI fits.
Menu, food & drink
The idea is the easy part. A signature dish is the one a guest can describe to a friend and your kitchen can cook the same way a thousand times. Here is the process.
Marketing & guest experience
A hospitality brand is the sentence a guest uses to describe you to a friend. Here is a test to find that sentence, and a four-layer frame to make it true every night.
Marketing & guest experience
You do not need a marketing team to run restaurant social media. You need a short weekly routine and a bank of content that comes straight from service.
Marketing & guest experience
Journalists rarely write about venues. They write about stories that happen to involve one. Here is how to find yours, pitch it and follow up without being a nuisance.
Marketing & guest experience
An origin story is told once. A service is shown every night. Hospitality storytelling works when the story you tell is one the next table can check.
