Marketing & guest experience
Food Photography for Restaurants: Honest Photos That Sell the Plate
A restaurant food photo is a promise about a plate. How to light, frame and edit honest images, which platforms matter first, and where AI fits.
Marketing & guest experience
11 guides from The Paxika Blog.
Marketing & guest experience
Restaurant Marketing Plan: A Calm 12-Month Framework
A restaurant marketing plan that fits on one page: one job per quarter, built around empty seats and the second visit rather than a calendar of posts.
Marketing & guest experience
Local SEO for Restaurants and Hotels: Rank on Maps and in AI Answers
Google ranks local results on relevance, distance and prominence, and AI answers draw on the same few sources. The practical job is one accurate fact sheet, repeated everywhere, then tested.
Marketing & guest experience
How to Respond to Negative Reviews: Principles and Templates
A reply to a bad review is written for the guest who has not booked yet. Here is a four-part structure, six templates and the mistakes to avoid on Google and Tripadvisor.
Marketing & guest experience
Hospitality Branding: How to Build a Brand Guests Remember
A hospitality brand is the sentence a guest uses to describe you to a friend. Here is a test to find that sentence, and a four-layer frame to make it true every night.
Marketing & guest experience
Email and Loyalty Programs for Independent Venues
For an independent venue, a restaurant loyalty program starts with an email list and a habit of recognising guests. This guide covers capture, reward choice, a simple cadence and the numbers to watch.
Marketing & guest experience
Social Media for Restaurants Without a Marketing Team
You do not need a marketing team to run restaurant social media. You need a short weekly routine and a bank of content that comes straight from service.
Marketing & guest experience
The 7 Moments That Make a Guest Experience Worth Talking About
Guests do not remember a meal evenly. They remember a handful of moments, usually the handovers. Here are seven to design on purpose, and what to do at each.
Marketing & guest experience
Restaurant PR: How to Get Your Venue Written About
Journalists rarely write about venues. They write about stories that happen to involve one. Here is how to find yours, pitch it and follow up without being a nuisance.
Marketing & guest experience
10 Restaurant Website Must-Haves and What Most Sites Get Wrong
A restaurant website has one job: answer a hungry stranger's questions quickly, on a phone. Here are ten things it needs and the common ways sites get them wrong.
Marketing & guest experience
Hospitality Storytelling: Why Your Next Service Matters More Than Your Origin Story
An origin story is told once. A service is shown every night. Hospitality storytelling works when the story you tell is one the next table can check.